KissmetKiss

Xinyi Lu

This project explores "KissmetKiss," a marketing concept merging cosmetics with the story of a fictitious makeup religion, Reflektology. Set in mythical Reflektia, it focuses on products like Celestial Sigil Lipstick and Nebula Whisper Eyeshadow, using storytelling to influence consumer behavior. It examines ethical concerns and the impact of narrative-driven branding on the beauty industry in the emerging future.